So you tried, didn't you?
You opened Word... and stared at the blank screen for a few minutes, wondering what to write about.
Bored with that, you got up from your desk, wandered into the kitchen and made yourself a drink.
When you sat down again... still no idea.
You cleaned your windows with a cotton bud, hoping the distraction would produce a flash of inspiration.
Nope.
Itching to get this story written, already imagining the flurry of new clients and visualising the cash rolling into your bank account, you picked up your phone, began scrolling your feed, and...
OH! What's that? An IDEA!
Finally, you began to write.
You poured your heart into a story about the day that changed your life and set you on the path to the work you do today, sprinkling in a few details of the deliciously mellow coconut latte you were drinking in your favourite coffee shop at the time.
After adding some info about how your offer helps the people who have the same problems you had before your moment of realisation, you typed a call to action.
"Comment 'DREAM' for details of how we can work together"..
Nervously, you hit publish.
And waited for your first ideal client to get in touch.
“Jane LOVES your post.”
Oooohhh… this was promising.
“Jane has commented on your post.”
“Wow,” you thought. “They were right. Stories work so well!”
With your heart beating fast in anticipation, you rushed to unlock your phone and read Jane’s comment.
You skim past your post, eagerly seeking out that magic word, 'DREAM'.
‘I LOVE coconut latte, too!’
HUH?!
Another comment popped up, this time from James.
You slowly began reading, hopeful that James is showing interest in your offer…
‘I know that coffee shop! It is only a ten-minute drive from me. Next time you’re out this way, we should meet up!”
Oh, FFS!
“Maybe I didn’t do it right.”
So, you used up the last couple of hours of your work day to write another story…
Added a different CTA...
Hit publish...
Same thing happened.
And the next time…
Same again!
Story posts have played a big part in growing their engaged audience, building trust and expert authority, and increasing the volume of leads and sales myself and my clients generate online.
So many story posts on social media are - and I say this with love because I want to help you...
... what I term, “MEEssays”!
A “MEEssay” is a longish post where MOST of the message is about the writer.
I'm sure you will have seen the posts I mean...
Scroll after scroll of the business owner sharing details about themselves...
"I did..."
"I think..."
"I want...".
That's NOT your fault, by the way!
What you're not being told is the secret that differentiates a story that fascinates readers and a story that
fascinates readers AND converts into paying clients.
That secret is…
... SUBJECT WEIGHTING!
Subject weighting is like the "sat-nav" that sets the route your reader's attention will take.
"The sat-nav' of a "MEEssay" is usually set to send the reader on a circular route around the mind of the writer.
When your audience get hung up on the minor details in your story - the coconut latte, for example - it's because the route the reader was sent on took them there.
If you recognise you've been posting too many "MEEssays", please don't worry. You are NOT ALONE!.
Many people start out this way, thinking they are writing stories that will sell, then are left disappointed.
In my early days of creating stories for marketing content, I did this too.
After all, you don't know what you don't know, right?
Until someone teaches you!
If YOU want to QUIT writing "MEEssays" and START writing stories that sell, then I've got your back.
It saddens me to see amazingly talented folk who do truly transformational work with clients posting "MEEssay" after "MEEssay", and being left fed up that they're not attracting enough paying clients online!
(FULL PRICE: $97
Private clients hire her to write as them and refine copy they have already written; including one client whose sales page quadrupled previous results and brought in £100k+ sales over a few days, and another who doubled the sales from two emails, compared to a previous launch.
You can choose the format you prefer – text and audio.
Each lesson contains bite-sized text notes that explain how to arrive at the content for each part of your story.
Then, the final lesson covers how to pull the strands together into a story that sells.
In addition to the text, I also recorded separate audios for each lesson that you access via a private podcast feed.
You’ll also receive transcripts of every audio.
It will likely take you about 60-90 minutes to go through the course content and have your story mapped out.
You can opt to binge in one sitting, or complete one 5-minute lesson per day.
Then, depending on how quickly you write and review, I’d say an hour tops to publish your first storyselling post.
Every time you reuse the framework to write another storyselling post, you will get faster.
It takes me about 30 minutes, and in lesson three, I share my personal habit that will speed up the process for you too.
You have forever access to the course in your membervault.
The private podcast feed gives you the option to download every lesson to your phone.
You will also be able to save the transcripts locally too.