How Coaches, Experts, Service-Providers and Small Business Owners Can Write Social Media Content That Builds Authority, Increases Impact and Sends Ideal Clients Flocking to Buy, in 5 Simple Steps...

... WITHOUT wasting time creating content that SUCKS at selling!

"Stories sell,” they told you.

People enjoy reading about you, so sharing a fascinating tale will bring them closer to you”, they gushed.“

"Be vulnerable and authentic, because then, when your ideal clients relate to you, they'll want to buy when you tell' em about your offer", you have heard so many times now, it's practically tattooed on your eardrums!

Man frustrrated with writing copy

"Sounds easy enough", you thought...

So you tried, didn't you?

You opened Word... and stared at the blank screen for a few minutes, wondering what to write about.

Bored with that, you got up from your desk, wandered into the kitchen and made yourself a drink.

When you sat down again... still no idea.

You cleaned your windows with a cotton bud, hoping the distraction would produce a flash of inspiration.

Nope.

Itching to get this story written, already imagining the flurry of new clients and visualising the cash rolling into your bank account, you picked up your phone, began scrolling your feed, and...

OH! What's that? An IDEA!

Finally, you began to write.

You poured your heart into a story about the day that changed your life and set you on the path to the work you do today, sprinkling in a few details of the deliciously mellow coconut latte you were drinking in your favourite coffee shop at the time.

After adding some info about how your offer helps the people who have the same problems you had before your moment of realisation, you typed a call to action.

"Comment 'DREAM' for details of how we can work together"..

Nervously, you hit publish.

And waited for your first ideal client to get in touch.

After a few anxious minutes, (that felt like several hours) your phone lit up with a new notification... 

Jane LOVES your post.”

Oooohhh… this was promising.

Jane has commented on your post.”

Wow,” you thought. “They were right. Stories work so well!”

With your heart beating fast in anticipation, you rushed to unlock your phone and read Jane’s comment.

You skim past your post, eagerly seeking out that magic word, 'DREAM'.

I LOVE coconut latte, too!’

HUH?!

Another comment popped up, this time from James.

You slowly began reading, hopeful that James is showing interest in your offer…

I know that coffee shop! It is only a ten-minute drive from me. Next time you’re out this way, we should meet up!”

Oh, FFS!

Over the next few days, more and more comments were added.

With every new notification, your hopes of attracting a new lead rose…

… and fell again, when yet another reader fixated on a silly detail in your story.


Worse than that…

Your carefully crafted story brought you...

Not. One. Lead!

Maybe I didn’t do it right.”

So, you used up the last couple of hours of your work day to write another story…

Added a different CTA...

Hit publish...

Same thing happened.

And the next time…

Same again!


You’re confused, frustrated, and for the love of everything yellow, you cannot work out why it is that your readers get so obsessed with the small details...

... yet have no interest in buying your offer!



My name is Veronica Pullen.

Since 2010 I have been helping clients write standout social media posts and sizzling sales copy that converts into cash in the bank.

Story posts have played a big part in growing their engaged audience, building trust and expert authority, and increasing the volume of leads and sales myself and my clients generate online.

So many story posts on social media are - and I say this with love because I want to help you...

... what I term, “MEEssays”!

A “MEEssay” is a longish post where MOST of the message is about the writer.

I'm sure you will have seen the posts I mean...

Scroll after scroll of the business owner sharing details about themselves...

"I did..."

"I think..."

"I want...".


Done well, stories keep your readers engaged, seamlessly connect them with the emotional impact of the results your offer delivers, and are magnetic to your perfect-fit prospects, bringing you quality enquiries.


The problem however, is many business owners are publishing posts that are MISSING the VITAL components that turn stories into sales.

That's NOT your fault, by the way!

What you're not being told is the secret that differentiates a story that fascinates readers and a story that
fascinates readers AND converts into paying clients.

That secret is…

... SUBJECT WEIGHTING!

Subject weighting is like the "sat-nav" that sets the route your reader's attention will take.

"The sat-nav' of a "MEEssay" is usually set to send the reader on a circular route around the mind of the writer.

When your audience get hung up on the minor details in your story - the coconut latte, for example - it's because the route the reader was sent on took them there.


The good news is, with a few tweaks to how you plug your story into the sat-nav, you will soon be writing stories that sell on social...

... WITHOUT having to lay bare your entire life online!

If you recognise you've been posting too many "MEEssays", please don't worry. You are NOT ALONE!.

Many people start out this way, thinking they are writing stories that will sell, then are left disappointed.

In my early days of creating stories for marketing content, I did this too.

After all, you don't know what you don't know, right?

Until someone teaches you!

If YOU want to QUIT writing "MEEssays" and START writing stories that sell, then I've got your back.

It saddens me to see amazingly talented folk who do truly transformational work with clients posting "MEEssay" after "MEEssay", and being left fed up that they're not attracting enough paying clients online!


SO, I CREATED A BITE-SIZED COURSE TO TEACH HOW TO WRITE SIZZLING STORIES THAT SELL ON SOCIAL WITH EASE, STEP-BY-STEP...

Sizzle & Sell on Social Copywriting Course

SIZZLING STORYSELLING ON SOCIAL

ONLINE COPY COURSE

BITE-SIZED, step-by-step course for coaches, experts, therapists, service-providers and small business owners who want to write engaging story posts that keep their social media followers engrossed, and build trust, respect and authority,so more of their perfect-fit prospects flock to buy.

INSIDE THE SIZZLING STORYSELLING ON SOCIAL COPYWRITING COURSE, YOU WILL DISCOVER HOW TO:

Write engaging and impactful story posts with the

5-step, simple-to-follow, rinse-and-repeat framework, so your scroll-stopping, standout social media content captures and holds your reader's attention, and motivates ideal clients to take the action you ask for. (To click or DM you, etc.)

Demonstrate your empathy, understanding and compassion for your audience's current challenges that your offer resolves, so your stories build respect, trust, and authority, and you become their natural first choice when they are ready to buy.

Plug your content into the “Section Weighting Sat-Nav ” to direct your reader's attention where you want it to go, so you confidently hit publish, knowing your story will turn your curious readers into intrigued prospects and eager buyers - every single time.

Woman happily writing copy

All classes are delivered as bite-sized text-based lessons with separate audios.


When you have completed the course (will take no more than 90 minutes), you will have your compelling storyselling post written, published, and captivating your next paying clients!

PLUS... THREE BONUSES...

"FILL-IN-THE-BLANKS" STORYSELL TEMPLATE

(Available in Google and Word doc formats)

Open the workbook, work through each lesson and jot your ideas as you go, so you walk away with your sizzling story, written, published, and magnetically attracting your perfect-fit prospects.

PRIVATE PODCAST FEED OF THE SIZZLING STORYSELLING ON SOCIAL LESSONS

Listen to the Sizzling Storyselling lessons on the go, so your creative mind will pull your story together while you're busy elsewhere and you'll be writing compelling content that converts, faster than ever!

TRANSCRIPTS OF ALL AUDIO LESSONS

The audio lessons are not carbon copies of the text classes and I know how frustrating it can be when you are forced to listen when you prefer to read, so regardless of your preference, you'll be able to gain from the additional perspectives I share in the audios, to craft stories that sell on social.

BUY SIZZLING STORYSELLING ON SOCIAL NOW:

$19

LIMITED TIME OFFER

$9

(FULL PRICE: $97

A FEW OF THE PEOPLE I'VE TAUGHT MY COMPELLING CONTENT AND SALES COPY METHODS TO...

Veronica Pullen

Veronica Pullen is a Copywriter and Content Marketing Mentor, helping clients create standout social media content and stories that grow their audience and increase trust in their brand, and sizzling sales copy that perfect-fit prospects clamour to buy - generating hundreds of thousands of pounds in sales for my own business and for my clients.

Private clients hire her to write as them and refine copy they have already written; including one client whose sales page quadrupled previous results and brought in £100k+ sales over a few days, and another who doubled the sales from two emails, compared to a previous launch.

YOUR QUESTIONS ANSWERED...

How is the Sizzling Storyselling course content delivered?

You can choose the format you prefer – text and audio.

Each lesson contains bite-sized text notes that explain how to arrive at the content for each part of your story.

Then, the final lesson covers how to pull the strands together into a story that sells.

In addition to the text, I also recorded separate audios for each lesson that you access via a private podcast feed.

You’ll also receive transcripts of every audio.

How long will the course take me to complete?

It will likely take you about 60-90 minutes to go through the course content and have your story mapped out.

You can opt to binge in one sitting, or complete one 5-minute lesson per day.

Then, depending on how quickly you write and review, I’d say an hour tops to publish your first storyselling post.

Every time you reuse the framework to write another storyselling post, you will get faster.

It takes me about 30 minutes, and in lesson three, I share my personal habit that will speed up the process for you too.

FAQ image

When will my access to the course run out?

You have forever access to the course in your membervault.

The private podcast feed gives you the option to download every lesson to your phone.

You will also be able to save the transcripts locally too.

CLICK THE BUTTON TO GET LIFETIME ACCESS TO THE SIZZLING STORYSELLING ON SOCIAL COPY COURSE NOW!

$19

$9

(Full price: $97)

Veronica Pullen is a trading name of Apples to Oranges Ltd. All Rights Reserved.