Consistently Generate Leads from Facebook
Does any of this sound familiar?
Every spare minute, you're in Facebook, chained to your Facebook feed, joining group after group and answering questions for free, serving and serving, only to hear the distinct sound of CRICKETS when it comes to getting clients?!
Perhaps you have built a reasonable-sized Facebook audience, you're getting the occasional enquiry, and paying clients here and there, but you wish you knew how you could CONSISTENTLY and RELIABLY attract your IDEAL clients, those willing to invest in what you do?
Have you invested in Facebook marketing courses and experts before, but what you were taught about how to market your business online felt 'off', and even though you 'forced yourself' to follow their strategy, you didn't get results...
... you've probably come close to ditching Facebook entirelymore than once too?!
You open Facebook for a 5-minute breather.
After checking your notifications, are you MOST LIKELY to INSTINCTIVELY:
A: Scroll your newsfeed, and comment on your friends' posts.
B: Post your own update to share your thoughts with your audience?
If you answered A, you are an INTROVERT MARKETER.
Extroverts instinctively INITIATE.
A busy or tired extrovert will check their notifications, write a post of their own, and then leave. They will hold off on commenting until they've got the energy to reply.
Whereas, introverts instinctively RESPOND!
When introverts are tired or busy, we've not got the energy to come up with new content. We'll hold off on posting until we've got the head-space for it.
Whereas, scrolling our newsfeed and commenting on our friends' posts feels effortless, a natural thing to do.
You might feel you're wasting time when you scroll and comment.
You possibly FORCE yourself to go against your flow and write a new post, when all you really want to do is scroll and comment.
That's because it's been drummed into us by extrovert marketing experts (or introvert experts who have hired extroverts in their team to do their marketing!) that the 'only' way people will see you online is when you post.
And that the more you post, the more visible you are.
I'm here to tell you that's not true.
In fact, if you chose A, you have a HUGE advantage...
Read on and I'll explain why...
Trouble is, as a free platform, the barrier to entry is low.
And, due to the excessive volume of people competing for space in the newsfeed, the Facebook algorithm squeezes your post reach a tiny bit tighter every week.
"Facebook's algorithm is that elusive bit of code that has such a stranglehold over every Facebook user's posts...
... doing its best to keep you and the people who need your help separated!"
If you heard yourself saying yes to any of the above questions, then I have some more for you:
Where would your enquiries come from during that period?
And how about if the opportunity arose for you to move lock, stock and barrel to somewhere you’ve always dreamed of living; halfway across the country or even the other side of the world – would you lose a significant chunk of your income, and have to start networking again from scratch?
If that’s you... you’re a) not alone, but b) taking very dangerous risks with your future lifestyle...
Not to mention the immense amount of pressure and stress you’re putting on yourself right now; spending squillions of hours attending meet-ups to reach a handful of people at a time.
All that time you could be spending with the special people in your life, and doing the stuff that makes your heart sing... It's such a shame you’re sacrificing all of that for your business...
.. and probably not enjoying it very much either!
You do realise you can’t get that time back, right?
Mile-Deep Facebook Marketing Queen.
I was born with partial hearing loss, and at the age of 12, diagnosed with Rheumatoid Arthritis.
20+ years ago, at the age of 26, my driving licence was medically revoked when a routine Optician’s check revealed I had an eyesight condition called Retinitis Pigmentosa.
It was at this point I moved my social life online...
(Yes... there was social networking of a sort, back then!)
I would go to work all day, then get home and jump on my computer to chat to my friends.
I've always been very conscious that I have an autoimmune condition which means that the whole get up early, commute, work flat out all day, and commute home like a ' normal' person makes me VERY unwell – so in 2010 I opted out of that and now getting the rest I need to function at my best is my priority.
I'm also an Introvert... so I didn't enjoy the local networking event thing either - not one jot!
Now I wish I could tell you that the day after I set up my business, I had a a flood of online leads and sales, and a big team of people in place to run the business while I had a lay in and typed with people.
I wish I could, but I can’t.
In the early days I still tried to fit myself into ‘that mould’; the "results = doing things you don't enjoy" one.
The one that declares that you can’t expect to get clients unless you get up in the middle of the night to attend networking events at the crack of dawn – which incidentally in my case, meant me getting up at 3.50am to get physically mobile enough to be at a breakfast meeting!
And when it got to 11am I was knackered! Seriously. I had to go back to bed for most of the afternoon to recover from the lack of sleep and over-stimulation!
I did that for 11 months because I thought that was what I 'had' to do to grow my business! Now I look back and ask myself, what on earth was I thinking?!
And guess what? I didn’t get many clients out of all of that effort either!
But there IS a way you can reach tens of thousands of your ideal clients on Facebook - with only minutes of your time each day - WITHOUT having to force yourself to be something you're not!
And I’m not talking about spending on ads either!
without a big ad spend.
And it works just as well today as it did back then...
I won that spot on stage through selling the most tickets to attend the conference as an affiliate partner.
I'll come back to that.
Anyway, one day, about 3 weeks after I had started promoting the event, the organiser called me...
"How are you selling SO MANY tickets? What am I missing?"
"I've sent a couple of emails, and posted a couple of times on Facebook", I told him.
"Uh-huh. Is that it?"
"I have a Facebook ad running too."
"That'll be it" he said. He thinks I'm spending big on the ads.
After a brief pause, he asks the 'million-dollar' question:
"How much are you actually spending on the ads?"
"£1 per day!"
I so wish I had taken a picture of his face at this point!
"How on earth are you getting results like this from £1 a day?!"
When you apply Mile-Deep Marketing principles into how you use Facebook, three things happen:
#1: YOU EARN YOUR AUDIENCE'S ATTENTION
When your posts or ads show up in their newsfeed, because you've already 'Mile-Deeped' with them, they care enough to stop scrolling and read or watch your content.
#2: YOU EARN YOUR AUDIENCE'S TRUST
Because you've already 'Mile-Deeped' with them, your words carry weight. When you invite them to buy from you or someone else, they listen and act.
#3: YOU EARN YOUR AUDIENCE'S LOYALTY
Because you've already 'Mile-Deeped' with them, your authority in your topic is magnified, your teaching is their reference manual, and your name becomes synonymous with your area of expertise - bringing you regular recommendations, referrals and new paying clients.
Mile-Deeping got me on stage at the Small Business Success Summit (and lots of other stages.)
It's how I've grown my business from scratch online.
It's how I make all our income through Facebook.
(Prior to Facebook, it was Twitter. Mile-Deeping as a practice extends beyond any specific platform! Facebook is just where the most opportunities exist right NOW)
It's opened up so many amazing opportunities and brought me amazing clients, connections, friends, and referral and JV partners... worldwide!
And it's how my husband was able to leave his full-time job to be here full-time too.
With, or without ads, you can 'outsell' the big names who don't know the 'Mile-Deeping secret'.
And... if you want to, you can do ALL of this without stepping foot outside your front door!
When you are marketing on Facebook, the 'Mile-Deep' way, if you do want to take that long trip away, or the opportunity arises to move to the place that your heart longs to be, not only will your business be POSITIVELY impacted by you moving... you’ll likely already have built a great network in wherever it is you're heading, BEFORE you arrive there.
Let Me Share the (Almost Award-Winning) Story About the House on the Isle of Wight.
My love affair with the Isle of Wight began in 1977.
My mum and dad took me on holiday to the island, staying in a hotel near the cliff walk in Shanklin.
As it turned out, that was our last ever family holiday. My dad died very suddenly, three months later. I was one month away from my 7th birthday.
A few months later, I joined a "Friday Club" at a local church. It was 'the 'place to go on Friday evenings for kids my age.
Each August, they'd take a group of 'Friday Clubbers' to the Isle of Wight for a week's adventure holiday. One year, I went with them. I was probably 9 or 10.
By some 'happy accident' (!!), the hostel we stayed in was only a few metres along the cliff path from the hotel I stayed with my mum and dad.
In-between the hotel and the hostel is a green area with benches. That area was where I most felt the spirit of my dad.
In adulthood, I would holiday on the island each year, and top of my 'must do' list was to visit that green area to 'see' my dad.
I'd spend half the year looking forward to being on the island for a week, and the other half of the year aching to be back there after our annual trip.
It's not somewhere you move to if you rely on permanent employment and a good salary, and both me and my husband did.
Fast-forward to 2013.
I'd built my business to a point where we could afford for my husband to quit his full-time job and join the business.
We were 'location independent'.
Now, there was NO reason why we could not move to the Isle of Wight.
The annual trip to the island was only a few weeks away. We decided that if we found the right house during that week, we'd move.
We found the right house. My 20+ year dream was looking like it might actually be happening! OMG!
Sitting at the desk of the rental agent, we explained that we still owned a place in Surrey, so for the short-term we'd be paying for both homes.
I could sense the agent didn't believe we could afford it. She didn't say anything, but written all over her face was "yeah, whatever?!"
"Before I can submit your application, I'm going to need to see a bank statement with enough cleared funds to cover 6 months rent, your removal costs, and the deposit.
AND I need three written character references from people who have known you for 3+ years - by 9am on Monday morning."
It's 4pm on Friday.
She's smirking. She thinks she's called me out.
I return her smile.
"Sure. I'll get all that over to you first thing Monday", I replied confidently while mentally calculating the balance of my PayPal account.
I think there's enough in there but I'm not certain.
I'm also wracking my brain for who I can ask to write me a character reference over the weekend.
I check PayPal... the balance is short!
We jump in the car to travel home, and I fire up PayPal.
I'm £2,000 short of what we need.
4 years earlier, I was declared bankrupt so I had no credit cards to fall back on either.
For this move to happen, it's up to me to generate an ADDITIONAL £2,000 over the weekend...
I've got to pull something out of the bag, if for no other reason than to wipe the smile off that agent's face!
But how?
Saturday morning, I'm talking to a friend and telling her the story.
"What you need is a Jeff Walker tax promotion".
A what?
As the story goes, many years ago, Jeff Walker received an unexpected tax bill. He put together a ridiculously no-brainer offer, and told the story of why he was offering so much for so little. Very quickly he had enough to cover the bill.
So I put together a no-brainer offer to work with me 1:1, capped to 5 people.
And that's when things got VERY interesting...
Within minutes, as Bill was putting the car into gear, my phone pinged with a PayPal notification.
I had made the first sale.
Within 4 HOURS - and before I could get back on my computer to turn the sales page off, I had made 7 sales!
Target = SMASHED!
I sent an email to Nigel Botterill, CEO of the national business growth group I was a member of.
I told him the story, and asked could he please do me the biggest favour and give up some of his Sunday evening to write something for me.
His reply came straight back. "You'll have it in an hour."
Two more emails sent. Two more replies.
They told me that they'd bought because they wanted to give back to me. They wanted to help me achieve my dream.
Because as well as that over the years we'd built a connection online, they'd received a ton of value from me sharing my expertise, which had already benefitted their business... they saw this offer an opportunity to give back to me.
How AMAZING is that?!
We'd done it!
This is the space we go to 'visit my dad'.
Facebook offers the biggest networking opportunity for you to reach the people who need and want your help.
Over half of the world's population have a Facebook account. There is no bigger 'networking event' for you to attend.
It's filled with millions of "intimate networking events" too - 'safe space' for us introverts to enjoy more meaningful and impactful conversations.
As I said earlier the trouble is, as a free platform, the barrier to entry is low
That means there are LOTS of people competing for the attention of the same audiences.
The solution to this is NOT trying to significantly increase your post reach.
In fact, it's the opposite...
Being an introvert and marketing your expert business on Facebook, brings a constant feeling of 'not being enough' to make the impact and income you desire.
That's because much of what is being taught about Facebook these days is ‘EXTROVERTED’ marketing.
Where the 'advice' being taught by (extroverted) Facebook experts boils down to...
"You need to post more often - AT LEAST 3 to 5 times EVERY day!"
"Spend more on advertising!"
"MAKE MORE NOISE IF YOU WANT TO REACH MORE!"
If your style of marketing is extroverted, posting a lot of 'rah-rah', hoping the occasional post here or there gets noticed is easy.
The issue is, that many of us are NOT online extroverts!
Rah-Rah Noisy on Facebook EVERY DAY
is Not Your Natural Flow!
If you are introvert like I am, you will struggle to make any extrovert-based Facebook strategy work for you.
Posting lots and being ‘noisy’ every day on Facebook is not your natural flow.
When you try to operate out of flow, whatever you're trying to force yourself to do either doesn't get done consistently, or it doesn’t work.
As you’ve discovered.
Yet, despite the fact I post much less than my extrovert friends, my visibility is super-high!
You see, ‘extroverted Facebook marketing' focuses attention ‘above the ground’.
Mile-Deep Marketing puts your focus ‘below the ground. It's the Introvert ADVANTAGE!
Errrr, Veronica... what is this 'ground' you're talking about?
STADIUM or TUNNEL?
Imagine for a minute you are stood on stage in Wembley Stadium or Yankee Stadium.
You want to share your message with the tens of thousands of people inside the stadium but you do NOT have a microphone.
Without a mic, how many of those people are going to see AND hear you?
Now, imagine you are with your audience in a tunnel.
You still don't have a mic.
Are you most likely to be seen and heard by everybody in the tunnel, or in the stadium?
The tunnel, obviously.
You turn to the stadium event organisers.
"Hey, they can't hear me. Can I have a microphone please?" you ask.
And they say yes, “but you have to pay per EACH person who sees and hears you!”
You’d need a big budget to be to be heard by everyone inside the stadium EVERY time you have a message to share, right?
And right there is the problem you're running into on Facebook!
With the Facebook algorithms in play, you reach very few.
And this is NOT that old “you have to pay to play” chestnut either.
Running Facebook ads to your stadium audience will only marginally amplify your voice anyway.
You will be heard by a much higher percentage of your audience...
... an audience that WANT to hear from you!
And in at least two tunnels, the algorithm doesn’t apply!
And you don't have to shout!
Down the line, if and when you do invest in Facebook advertising, you’ll be able to get more conversions for less ad spend in your tunnels than you can in the stadium too.
Imagine how significantly your results would improve when you...
- Know how and where to attract your ideal clients inside the STADIUM - even when you haven't posted any new content for a week?
– Communicate your message clearly with your ideal clients where they can hear you?
- And are seen AND heard by more people in the tunnels, becoming a regular presence to them, so they are EXCITED to buy from you?
... is CONNECTION!
We’re living in an Information Era.
Your audience have information coming at them from every angle.
Nowadays, more information = NOISE.
What is missing, is CONNECTION!
As people, we CRAVE connection.
Consequently, as individuals, we are becoming increasingly DISCERNING about which experts we give our attention to – and filtering out the noise from everyone else.
So, as extroverted marketers continue to pump out a never-ending stream of posts, when you incorporate ‘Mile-Deeping’ into your Facebook marketing, YOU will be the expert satisfying your audience’s need for connection.
You’ll become the expert who CONSISTENTLY captures their audience’s attention having EARNT the right to occupy that space in their newsfeed and mind.
Which in turn will bring you what YOU want... more paying clients from Facebook!
Your audience is CRAVING a CONNECTION with YOU!
THEY WANT...
… to feel your HEART– to know you hear them and care about their results.
… to know you understand, like, and respect them.
… to see you take a STAND for them specifically – that their results will create a ripple benefit for others ‘like us’.
Mile-Deep Facebook Marketing Brings Benefits Way Beyond the Increase in Enquiries, Subscribers and Paying Clients!
One thing you should know is NONE of those seven people who bought my "Isle of Wight house-move offer" had ever met me in person.
They were not my offline friends stepping up for me.
These were my online friends who I'd built mile-deep connections with on Facebook, through the way I network for my business on Facebook.
Only about 5% of my community and paying clients have met me in person. I rarely attend offline events either!
A coach I have known for several years (online) told me the other day that she met someone who didn't know me. It took her by surprise as it seems that "everyone" knows my name and what I do! LOL
I AM one of the most visible experts on Facebook - even though I post a lot less than my peers, and spend next to nothing on ads too.
It's all down to 'mile-deeping'!
When you understand how to promote yourself on Facebook the mile-deep way, you will rapidly become the #1 well-known expert in your space.
You'll be able to spend 30-minutes in Facebook each day and be seen and heard by tens of thousands of your ideal clients, in a meaningful way.
Mile-Deep Marketing also removes the stranglehold that the Facebook algorithm has over you. There are at least two places that you can 'mile-deep' in Facebook where the algorithm doesn't even apply right now.
And finally, when you understand the principles of Mile-Deep Marketing, you'll be able to apply what you've learnt to every other social network or forum too - now, or in the future.
Would that be cool?
From Mile-Deep Marketing I Have...
(Posting in other people's Facebook groups can be a conversion KILLER!)
You can have all this too you know?
The thing is, I have spent 25+ years online, studying, observing, testing, tweaking, and refining everything from scratch, with 10 of those years mastering Facebook.
But the fact that I did it the 'hard way', means you don't have to...
I'm offering you the opportunity to benefit from all the lessons I've learned, when you work with me to generate leads from Facebook - without forcing yourself to act like an extrovert or pay for ads.
- Using Your Introvert 'Responder' Instincts...
Mile-Deep Facebook Marketing School
... without having to act like an extrovert or pay for ads yet.
PART #1: Building an Engaged Audience
PART #2: Increasing Connections and Conversions
All classes are delivered online, so you can attend from anywhere.
All classes are available in THREE formats: VIDEO, AUDIO, AND TEXT TRANSCRIPTS.
That’s why you’ll also receive direct access to me and my team, as well as the support of your like-minded introvert smal business owners throughout the program, inside our private Facebook group.
One of our Schoolers crafted her Niche Nectar statement, shared it in the group, and within minutes her inbox beeped with an enquiry for her done-for-you service!
Another member shared hers on a 'Follow 'Friday' thread in a Facebook group of her ideal clients, and within minutes had 3 people asking for more information!
Your Niche Nectar statement is an incredibly powerful tool!
And as an added bonus, I will PERSONALLY work with you to re-write your intro into your Niche Nectar statement, and then it will be anonymously peer-reviewed to ensure that your audience HEAR your message EXACTLY as you intended - banishing any potential confusion BEFORE you make it public.
Offline, if the person you're speaking to doesn't quite understand what you do from your first response, they'll ask for clarification.
We don't have that luxury on Facebook.
So, before you start ramping up your presence on Facebook next week, we're spending the next few days ensuring you have the most powerful message that your IDEAL clients INSTANTLY resonate with!
YOURS FOR FREE WHEN YOU JOIN THE LIVE PROGRAM
Now you're super-clear on your 'Niche Nectar', the next step is to turn your 'Niche Nectar' into a powerful statement that your audience will relate to, that will underpin your marketing message.
One reason why coaches and experts aren't generating leads from Facebook is because their niche and/or their marketing message is "woolly" and their audience don't click with it.
So, to make sure you have the absolute best chance of getting great results from the Mile-Deep Facebook Marketing School Program, having nailed your Niche Nectar, the "One Core Message" workshop (replay) will ensure you are communicating your message with clarity.
And to give you an idea of what I'm referring to, my own is:
"Extroverts instinctively initiate. Introverts instinctively respond".
Marketing your business will be SO MUCH easier when your content essentially contains the same message, but in different guises, and from different angles.
And you'll get to enjoy an upsurge in ideal client enquiries as your audience 'get the message'.
You'll leave this workshop with your bespoke "one core message".
PLUS: ACCESS TO 2X LIVE CALLS HOSTED BY VERONICA, WITH LIVE LASER-COACHING DURING HOTSEATS.)
FREE AS A BONUS FOR JOINING EITHER PROGRAM!
Whether you choose to post content to build your expert authority daily or weekly, the closer your writing is to the 'authentic' version of yourself that we'd meet in person, the more magnetic your message, and the stronger the connection your audience feel they have with you.
When you create content from your heart, your audience 'feel' you, which deepens their trust in you, and you become their number one choice when they are ready to buy.
The result of which is the regular 'BEEP BEEP of ideal clients in your inbox.
However, writing in your 'true voice' is not always easy. Especially if the fear of what others might think of you is holding you back.
That's why I asked Anneliese McKay, the True Voice Content Coach to deliver a bonus masterclass, exclusively for you.
You'll discover how to break down the barriers stopping you creating content in YOUR true voice, to maximise the impact and results you can expect when you post on Facebook.
YOURS FOR FREE WHEN YOU JOIN THE LIVE PROGRAM
AND RECEIVE THREE ADDITIONAL BONUSES...
FAST-ACTION EARLY-ACCESS BONUS:
During Twixtmas 2019, I promoted a set of ‘Viral Visual Content Templates’ that my friend Katya had created.
I was their number ONE affiliate, generating the most sales.
96 people purchased through me…
... just under 9% of their total sales via my promo
... generating $1500 in commission from a $30 product
... from only a handful of posts.
During this FREE online workshop, EXCLUSIVE to LIVE Mile-Deep Facebook Marketing School members only, I will be unpacking how I achieved these results - including the ONE THING I do different to 99,9% of other marketers.
Apply what you'll learn on this workshop any time you promote other people, and watch your affiliate commissions skyrocket!
Facebook Stories are an extra place you can 'Mile-Deep' with your audience, and they are especially suited to introverts.
Why? Because every response is sent privately, in Messenger!
So, Mile-Deeping on Facebook Stories is a great way to ease yourself in to increasing your visibility if you want to build your confidence slowly.
I'm co-hosting this workshop with Anne Gould, a Photo Journalist of 25+ years experience so you'll be able to apply what you learn into how you respond to Stories AND how you create your own.
EXCLUSIVE to LIVE Mile-Deep Facebook Marketing School members only, during this workshop, Anne and I will not only share our strategy for incorporating Facebook Stories into your Mile-Deep Marketing effectively and profitably, Ann will also share tips for how you can take better selfies to use in your own Stories.
Monday 10th & 24th February @ 1.30pm UK
Hotseat calls are EXCLUSIVE to LIVE Mile-Deep Facebook Marketing School members only.
So, it's time to DECIDE!
You could choose to close this page and continue trying to figure Facebook out on your own, getting lost in the noisy newsfeed, carry on being "Friend Zoned" by your ideal clients who hire (and pay) your competitors...
Alternatively, you can choose to join the Mile-Deep Facebook Marketing School program, and benefit from my 6+ years' experience of generating our household income from Facebook, to shortcut your route to the consistent flow of ideal client enquiries, and turn Facebook into your most profitable marketing pillar when you use your introvert instincts to increase your visibility, impact, and income.
What's it to be?
Are you IN?
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