How Introvert Coaches & Experts Can Consistently Attract Paying Clients 
From Facebook - Without Paid Ads! 
Dear Coach, Trainer, Consultant, Therapist, Speaker, or Expert...
I wanted to ask you something: Right now, at this very moment.... how much of your business comes from Facebook?

Do you meet most or all of your clients networking ‘in person’? You don't enjoy having to attend networking events, and you're frustrated with the amount of time it takes away from your business. 

Maybe you feel you have no choice but to be at networking meetings. Online sales just aren’t happening for you the way you want them to?

Have you built a reasonable-sized Facebook audience, you're getting some paying clients here and there, but wish you knew how you could consistently and reliably attract more enquiries, be better-known on Facebook for what you do?


Are you on Facebook, spending time online regularly promoting what you do, but your visibility is declining, very few people buy, and you've come close to ditching Facebook entirely more than once!?
Facebook offers the biggest opportunity for us as coaches, trainers, service-providers, and experts to reach the people who need and want our help to overcome their pain or problem.

Trouble is, as a free platform, the barrier to entry is low.
There are LOT of people competing for the attention of the same audiences! It's noisy.

And, due to the excessive volume of people competing for space in the newsfeed, the Facebook algorithm squeezes your post reach a tiny bit tighter every week.

"Facebook's algorithm = that elusive bit of code that has such a stranglehold over every Facebook user's posts...

... doing its best to keep you and the people who need your help separated!"

If you heard yourself saying yes to any of the above questions, then I have some more for you: 
What would happen if you were unable to attend your networking meetings or meet up with anyone in-person for a significant period of time...?
What would happen if you were unable to attend your networking meetings or meet up in-person for a significant amount of time – let’s say 3 months – due to illness or because you wanted to realise your ambition to travel or to take an extended holiday?

Where would your enquiries come from during that period?

And how about if the opportunity arose for you to move lock, stock and barrel to somewhere you’ve always dreamed of living; halfway across the country or even the other side of the world – would you lose a significant chunk of your income, and have to start networking again from scratch?

If that’s you... you’re a) not alone, but b) taking very dangerous risks with your future lifestyle...

Not to mention the immense amount of pressure and stress you’re putting on yourself right now; spending squillions of hours attending meet-ups to reach a handful of people at a time.

All that time you could be spending with the special people in your life, and doing the stuff that makes your heart sing... It's such a shame you’re sacrificing all of that for your business...

.. and probably not enjoying it very much either!

You do realise you can’t get that time back, right?

That's where I come in...
Veronica Pullen, AKA the Mile-Deep Marketing Queen
I’m Veronica Pullen, AKA the 
Mile-Deep Facebook Marketing Queen. 
I was born with partial hearing loss, and at the age of 12, diagnosed with Rheumatoid Arthritis. 

20+ years ago, at the age of 26, my driving licence was medically revoked when a routine Optician’s check revealed I had an eyesight condition called Retinitis Pigmentosa. 

It was at this point I moved my social life online...
(Yes... there was social networking of a sort, back then!)

I would go to work all day, then get home and jump on my computer to chat to my friends.

I've always been very conscious that I have an autoimmune condition which means that the whole get up early, commute, work flat out all day, and commute home like a ' normal' person makes me VERY unwell – so in 2010 I opted out of that and now getting the rest I need to function at my best is my priority.

I'm also an Introvert... so I didn't enjoy the local networking event thing either - not one jot!

Now I wish I could tell you that the day after I set up my business, I had a a flood of online leads and sales, and a big team of people in place to run the business while I had a lay in and typed with people. 

I wish I could, but I can’t. 

In the early days I still tried to fit myself into ‘that mould’; the "results = doing things you don't enjoy" one.  

The one that declares that you can’t expect to get clients unless you get up in the middle of the night to attend networking events at the crack of dawn – which incidentally in my case, meant me getting up at 3.50am to get physically mobile enough to be at a breakfast meeting! 

And when it got to 11am I was knackered! Seriously. I had to go back to bed for most of the afternoon to recover from the lack of sleep and over-stimulation!

I did that for 11 months because I thought that was what I 'had' to do to grow my business! Now I look back and ask myself, what on earth was I thinking?!

And guess what? I didn’t get many clients out of all of that effort either!

But there IS a way you can reach tens of thousands of your ideal clients on Facebook - with only minutes of your time each day - WITHOUT having to force yourself to be something you're not! 

And I’m not talking about spending big on ads either! 

Here's an example of what you can do
 without a big ad spend. 

And it works just as well today as it did back then...
In 2014, I spoke at an event in London called the "Small Business Success Summit", in front of an audience of about 350 people.

I won that spot on stage through selling the most tickets to attend the conference as an affiliate partner.
Well, it wasn't 'just' because I was their top affiliate. It was largely to do with the 'Mile-Deep' relationship I had built with the event organiser.

I'll come back to that.
Anyway, one day, about 3 weeks after I had started promoting the event, the organiser called me...

"How are you selling SO MANY tickets? What am I missing?"

"I've sent a couple of emails, and posted a couple of times on Facebook", I told him.

"Uh-huh. Is that it?"

"I have a Facebook ad running too."

"That'll be it" he said. He thinks I'm spending big on the ads.

After a brief pause, he asks the 'million-dollar' question:

"How much are you actually spending on the ads?"

"£1 per day!"

I so wish I had taken a picture of his face at this point!

"How on earth are you getting results like this from £1 a day?!"
Mile-Deep Marketing is how.
When you apply Mile-Deep Marketing principles into how you use Facebook, three things happen:
When your posts or ads show up in their newsfeed, because you've already 'Mile-Deeped' with them, they care enough to stop scrolling and read or watch your content.
Because you've already 'Mile-Deeped' with them, your words carry weight. When you invite them to buy from you or someone else, they listen and act. 
Because you've already 'Mile-Deeped' with them, your authority in your topic is magnified, your teaching is their reference manual, and your name becomes synonymous with your area of expertise - bringing you regular recommendations, referrals and new paying clients.
Veronica Pullen on stage at the Small Business Success Summit in 2014
Mile-Deeping got me on stage at the Small Business Success Summit (and lots of other stages.)

It's how I've grown my business from scratch online. 

It's how I make all our income through Facebook. 

(Prior to Facebook, it was Twitter. Mile-Deeping as a practice extends beyond any specific platform! Facebook is just where the most opportunities exist right now)

It's opened up so many amazing opportunities and brought me amazing clients, connections, friends, and referral and JV partners... worldwide!

And it's how my husband was able to leave his full-time job to be here full-time too.

With, or without ads, you can 'outsell' the big names who don't know the 'Mile-Deeping secret'.

And... if you want to, you can do ALL of this without stepping foot outside your front door!
When you are marketing on Facebook, the 'Mile-Deep' way, if you do want to take that long trip away, or the opportunity arises to move to the place that your heart longs to be, not only will your business be POSITIVELY impacted by you moving... you’ll likely already have built a great network in wherever it is you're heading, BEFORE you arrive there.
 Let Me Share the (Almost Award-Winning) Story About the House on the Isle of Wight.
Shanklin Old Village on the Isle of Wight
Shanklin Old Village - one of my island 'happy places'!
Finalist badge from the National Entrepreneur Awards 2014
The story you're about to read was shortlisted for 'Best Marketing Campaign' award in a national entrepreneurs organisation.
My love affair with the Isle of Wight began in 1977.

My mum and dad took me on holiday to the island, staying in a hotel near the cliff walk in Shanklin.

As it turned out, that was our last ever family holiday. My dad died very suddenly, three months later. I was one month away from my 7th birthday. 

A few months later, I joined a "Friday Club" at a local church. It was 'the 'place to go on Friday evenings for kids my age. 

Each August, they'd take a group of 'Friday Clubbers' to the Isle of Wight for a week's adventure holiday. One year, I went with them. I was probably 9 or 10. 

By some 'happy accident' (!!), the hostel we stayed in was only a few metres along the cliff path from the hotel I stayed with my mum and dad. 

In-between the hotel and the hostel is a green area with benches. That area was where I most felt the spirit of my dad.  

In adulthood, I would holiday on the island each year, and top of my 'must do' list was to visit that green area to 'see' my dad.  

I'd spend half the year looking forward to being on the island for a week, and the other half of the year aching to be back there after our annual trip. 

It was my dream to live on the island. 

I couldn't see how it would be possible though. It's not somewhere you move to if you rely on a good salary, and both me and my husband did.
It was my dream to live on the island. I couldn't see how it would be possible though. 

It's not somewhere you move to if you rely on a good salary, and both me and my husband did.
Fast-forward to 2013.

I'd built my business to a point where we could afford for my husband to quit his full-time job and join the business.

We were location independent.

Now, there was NO reason why we could not move to the Isle of Wight.
Isle of Wight coastline
The annual trip to the island was only a few weeks away. We decided that if we found the right house during that week, we'd move.

We found the right house. My 20+ year dream was looking like it might actually be happening! OMG!

Sitting at the desk of the rental agent, we explained that we still owned a place in Surrey, so for the short-term we'd be paying for both homes.

I could sense the agent didn't believe we could afford it. She didn't say anything, but written all over her face was "yeah, whatever?!"

"Before I can submit your application, I'm going to need to see a bank statement with enough cleared funds to cover 6 months rent, your removal costs, and the deposit.

AND I need three written character references from people who have known you for 3+ years - by 9am on Monday morning."

It's 4pm on Friday.

She's smirking. She thinks she's called me out.

I return her smile.

"Sure. I'll get all that over to you first thing Monday", I replied confidently while mentally calculating the balance of my PayPal account.

I think there's enough in there but I'm not certain.

I'm also wracking my brain for who I can ask to write me a character reference at the weekend.
Stately home on the Isle of Wight
I check PayPal... there's not enough!
We jump in the car to travel home, and I fire up PayPal.

I'm £2,000 short of what we need.

4 years earlier, I was declared bankrupt so I had no credit cards to fall back on either.

For this move to happen, it's up to me to generate an ADDITIONAL £2,000 over the weekend...
I've got to pull something out of the bag, if for no other reason than to wipe the smile off that agent's face!

But how?

 Saturday morning, I'm talking to a friend and telling her the story.

"What you need is a Jeff Walker tax promotion".

A what?

As the story goes, many years ago, Jeff Walker received a big unexpected tax bill. He put together a ridiculously no-brainer offer, and told the story of why he was offering so much for so little. Very quickly he had enough to cover the bill.

So I put together a no-brainer offer to work with me 1:1 for 6 months, capped to 5 people.

I built a sales page where I told the story I'm telling you now - and at 3.15pm on Sunday afternoon, I sent an email to my list...

And that's when things got VERY interesting...
To distract ourselves, we headed out for the afternoon.

Within minutes, as Bill was putting the car into gear, my phone pinged with a PayPal notification.

I had made the first sale.

Within 4 HOURS - and before I could get back on my computer to turn the sales page off, I had made 7 sales!  

Target = SMASHED!  

UH-OH... the character references!
In all the focus on the offer, I realised I'd forgotten about the character references. Argh!

I sent an email to Nigel Botterill, CEO of the big national business growth group I was a member of.

I told him the story, and asked could he please do me the biggest favour and give up some of his Sunday evening to write something for me.

His reply came straight back. "You'll have it in an hour."

Two more emails sent. Two more replies.
What happened next was mind-blowing!
Three of those seven people emailed me to say they didn't want the program they had purchased.

They told me that they'd bought because they wanted to give back to me. They wanted to help me achieve my dream.

Because as well as that over the years we'd built a connection online, they'd received a ton of value from me sharing my expertise, which had already benefitted their business... they saw this offer an opportunity to give back to me.

How AMAZING is that?!
At 7.30am on Monday morning, I emailed the rental agent a screen shot of my PayPal account with a balance that EXCEEDED what she asked for, along with the character references.

We'd done it!
Jane Duncan Rogers

"8 Sales from a Mindset Shift!"

Celebrating. I have just put an offer to my list. It was something I was working on before I started working with Veronica, but the important thing I did different this time was to follow her recommendation of getting into the right energetic vibration to sell.

Then, when I checked, I'd made three sales! Delighted!

A few days later I sent a second email. That brought another five sales!

Big thanks to you Veronica for highlighting the importance of being connected, and in the right mindset to sell, before you press the button!

Me with our eldest Chihuahua, Pepper, at the area of green between the hotel and Winchester House on my birthday in 2013, the first as a resident of the island. 

This is the space we go to 'visit my dad'.
Veronica Pullen holding Chihuahua
Facebook... the BIGGEST Networking Event You'll (N)ever Attend!

Facebook offers the biggest networking opportunity for you to reach the people who need and want your help.

I mean, over half of the world's population have a Facebook account. There is no bigger 'networking event' for you to attend.

As I said earlier the trouble is, as a free platform, the barrier to entry is low
That means there are LOTS of people competing for the attention of the same audiences.

And, due to the excessive volume of people competing for space in the newsfeed, the Facebook algorithm squeezes your post reach a tiny bit tighter every week.

"Facebook's algorithm = that elusive bit of code that has such a stranglehold over every Facebook user's posts...

  ... doing its best to keep you and the people who need your help separated!"

But... the solution to this is NOT trying to significantly increase your post reach.

In fact, it's the opposite...
Standing Out From the Noise on Facebook Does Not Mean YOU Have to Shout Louder!

Much of what is being taught about Facebook these days is ‘EXTROVERTED’ marketing. 

Where the 'advice' being taught by (extroverted) Facebook experts boils down to...

"You need to post more often - AT LEAST 3 to 5 times EVERY day!"

"Spend more on advertising!"


If your style of marketing is extroverted, posting a lot of 'rah-rah', hoping the occasional post here or there gets noticed is easy.

The issue is, that most of us are NOT online extroverts!

If You Are INTROVERT Like I Am, Being 
Rah-Rah Noisy on Facebook EVERY DAY 
is Not Your Natural Flow!

If you are introvert like I am, you will struggle to make any extrovert-based Facebook strategy work for you.

Posting lots and being ‘noisy’ every day on Facebook is not your natural flow.

When you try to operate out of flow, whatever you're trying to force yourself to do either doesn't get done consistently, or it doesn’t work.

As you’ve discovered.

The disadvantage of ‘extroverted Facebook marketing' is the Facebook algorithm has too much control over your visibility.
The other disadvantage of ‘extroverted Facebook marketing' is the Facebook algorithm has too much control over your visibility.

You see, ‘extroverted Facebook marketing' focuses attention ‘above the ground’.

Mile-Deep Marketing puts your focus ‘below the ground. It's the Introvert ADVANTAGE!

Errrr, Veronica... what is this 'ground' you're talking about?
"Made a $2,000 Sale in ONE DAY!"
Yvonne Halling 
Bed and Breakfast Coach
Where are you MOST likely to be heard without a microphone...? 

Woman speaking to a crod from stage in a stadium
Man stood in entrance to tunnel with arms outstretched

Imagine for a minute you are stood on stage in Wembley Stadium.

You want to share your message with the 90,000 people inside the stadium but you do NOT have a microphone.

Without a mic, how many of those people are going to see AND hear you?

Now, imagine you are with your audience in a tunnel.

You still don't have a mic.

Are you most likely to be seen and heard by everybody in the tunnel, or in the stadium?

The tunnel, obviously.

You turn to the stadium event organisers.

"Hey, they can't hear me. Can I have a microphone please?" you ask.

And they say yes, “but you have to pay per EACH person who sees and hears you!

You’d need a big budget to be to be heard by everyone inside the stadium EVERY time you have a message to share, right?

And right there is the problem you're likely running into on Facebook!

When you publish a new post on Facebook, you are HOPING you'll be seen and heard by those ‘90,000 people’ in the stadium - without a microphone.

With the Facebook algorithms in play, you reach very few.

And this is NOT that old “you have to pay to play” chestnut either.

Running Facebook ads to your stadium audience will only marginally amplify your voice anyway.
HOWEVER... 'MILE-DEEP'... in your 'TUNNELS'...

You will be heard by a much higher percentage of your audience...

... an audience that WANT to hear from you! 

And in at least two of your tunnels, the algorithm doesn’t apply!

And you don't have to shout!

Down the line, if and when you do invest in Facebook advertising, you’ll be able to get more conversions for less ad spend in your tunnels than you can in the stadium too.

Imagine how significantly your results would improve when you...

- Know how and where to attract your ideal clients inside the STADIUM - even when you haven't posted any new content for a week?

– Communicate your message clearly with your ideal clients where they can hear you?

And are seen AND heard by more people, becoming a regular presence to them, so they are EXCITED to buy from you?

And the BIGGEST reason why Mile-Deep Marketing will put you head and shoulders above all your 'competitors' noise on Facebook...

We’re living in an Information Era.

Your audience have information coming at them from every angle. 

Nowadays, more information = NOISE. 

What is missing, is CONNECTION! 

As people, we CRAVE connection.

Consequently, as individuals, we are becoming increasingly DISCERNING about which experts we give our attention to – and filtering out the noise from everyone else.

So, as many marketers continue to pump out a never-ending stream of information, when you incorporate ‘Mile-Deeping’ into your Facebook marketing, YOU will be the expert satisfying your audience’s need for connection.

You’ll become the expert who CONSISTENTLY captures their audience’s attention having EARNT the right to occupy that space in their mind.

Which in turn will bring you what YOU want... more paying clients from Facebook!

Your audience is CRAVING a CONNECTION with YOU!


… want to feel your HEART– to know you care about their results.

… crave CONNECTION with you – to know you understand, like, and respect them.

… want to know you take a STAND for them specifically – that their results will create a ripple benefit for others ‘like us’.

But, earning their attention 
and creating connection alone 

For the first two years in my business, I spent hours 'Mile-Deeping' online every day.

Making a ton of friends, ensuring that loads of people knew my name and what I did, and receiving enquiries regularly - but every day, my husband would ask the same question...

“When is all this effort going to turn into cash in the bank?"

At the time, I was selling social media management. Enrolling a new client for me meant I would have to prepare a TON of content for them – scheduling posts and tweets to give them a presence online.

For me, that was not fun.

I had been ‘taught’ to follow the money - that 'the money in social media was in' managing clientsaccounts'.

I hadn’t yet figured out that selling what I LOVE delivering should be my PRIORITY.

Yvonne Halling

"5 Applications for my $5,000 Program"

Veronica is a master at intuitive-based marketing on Facebook.

In 5 days, I received 5 applications for my $5k program through Facebook!

Consequently, I was energetically REPELLING paying clients, which only caused the money arguments to increase in frequency (and volume)!

If you are NOT truly IN LOVE with EVERY aspect of WHAT you are selling – WHO you sell it to - and HOW you work – you will be subconsciously REPELLING what you are hoping to attract! 

If you're CONFUSED about what you're selling, and can't CLEARLY COMMUNICATE the result you deliver, then you'll be speaking an entirely  different language to your prospects.

Once I became aware of what was happening, I got myself truly aligned with what I was offering, who I wanted to work with, AND created a CLEAR and EASY TO UNDERSTAND offer for my dream clients - EVERYTHING changed.

iPhone filled with PayPal notifications and ten unread Facebook messages generated through Mile-Deep Marketing
Mile-Deep Facebook Marketing Brings Benefits Way Beyond the Increase in Enquiries, Subscribers and Paying Clients!

One thing you should know is NONE of those seven people who bought my "Isle of Wight house-move offer" had ever met me in person.

They were not my offline friends stepping up for me.

These were my online friends who I'd built mile-deep connections with on Facebook, through the way I network for my business on Facebook.

Only about 5% of my community and paying clients have met me in person. I rarely attend offline events either!

A coach I have known for several years (online) told me the other day that she met someone who didn't know me. It took her by surprise as it seems that "everyone" knows my name and what I do! LOL

I AM one of the most visible experts on Facebook - even though I post a lot less than my peers, and spend much less on ads too.

It's all down to 'mile-deeping'! 

When you understand how to promote yourself on Facebook the mile-deep way, you will rapidly become the #1 well-known expert in your space.

You'll be able to spend 30-minutes in Facebook each day and be seen and heard by tens of thousands of your ideal clients, in a meaningful way.

Mile-Deep Marketing also removes the stranglehold that the Facebook algorithm has over you. There are at least two places that you can 'mile-deep' in Facebook where the algorithm doesn't even apply right now.

And finally, when you understand the principles of Mile-Deep Marketing, you'll be able to apply what you've learnt to every other social network or forum too - now, or in the future.  

Would that be cool?  

From Mile-Deep Marketing I Have...
Generated our entire household income for 5+ years (and funded the 3-4x holidays every year) - despite having several 'health challenges', attending business events rarely (annually at most!) and being medically disqualified from driving!
Attracted almost all my audience, subscribers, and paying clients, who tell me they see me EVERYWHERE - I am HIGHLY visible on Facebook, even though I spend WAY less time on Facebook than it might seems, and sometimes I don't post on Facebook for days!
Been hired by some of the leading names in the UK Expert industry… who usually tell me they contacted me because I've 'stayed in the room' and cared when I didn't have to - 'mile-deeping' in other words!
Been recognised as the #1 Facebook expert in multiple Facebook groups, with referrals and inquiries flowing into my inbox daily - even though I NEVER post in their groups! 
(Posting in other people's Facebook groups can be a conversion KILLER!)
Regularly reach the top 10 of affiliate leadboards from generating the most sales - even though others are spending way more on ads than I am (and I mostly don't spend on ads for JV promos!)
Crowned The Association of Coaches, Trainers and Consultants Small Business Coach of the Year – with a MARGIN of 170+ votes!
Spoken at the Small Business Success Summit and move into our house on the Isle of Wight - ^^^ :-)
Invited to speak from stage at events nationwide – including being the ONLY woman chosen to speak at a SuperConference for Coaches, Trainers and Consultants – sharing stages with some of my own business heroes - including Ryan Deiss, the first time he spoke in UK.
Or, the short version is EVERY person I have met online, worked with, or been recommended by is as a direct or indirect result of my Mile-Deep Marketing on Facebook. It's likely how and you and I first met too.

"More Sales in a Few Days Than Almost a Year Previously!" 

Working with Veronica transformed my business!

I made more sales in a few days than I had in almost a year previously.

I now sell spots in my programs effortlessly!

Sam Bearfoot

"£2,400 Sales in the first WEEK!" 

I was a local dog walker dreaming of an online business.

Veronica helped me consolidate all my ideas into a plan to bring that dream to life!

In the first week of selling my new online program, I made £2,400!

Dominic Hodgson
You can have all this too you know?

The thing is, I have spent 25+ years online, testing, tweaking, and learning everything from scratch., with 10 of those years mastering Facebook - marketing, networking and advertising.

But the fact that I did it the hard way, means you don't have to... 

I'm offering you the opportunity to benefit from all the lessons I've learned, when you work with me to generate paying clients into your online programs consistently from Facebook - without having to act like an extrovert.
Mile-Deep Marketing Method from Veronica Pullen Logo
Attract Your Ideal Paying Clients - People You WANT to Work with
Introducing the
 Mile-Deep Marketing Method™
... for introvert coaches and experts who want to consistently and reliably attract paying clients into their online programs through Facebook 

- without having to act like an extrovert, or pay for ads. 

"Step by Step in Such a Great Way!" 

“Veronica, it's not just the quality of what you offer, it's the way you know what to do, and most importantly how to do it properly - really drilling down into the detail and what that should look like.
I can't see anything to come anywhere close to what you offer.

The support you offer to your clients is what so many people need - there is so much of 'do this’ out there, but then not showing you how, or leaving you to find your own way around stuff, whereas you take people through step by step in such a great way.”

Dawn Fry
Launch Your Dream Program 
This phase is designed to help you plan, promote, and get paid for an online program or package of services you love, are super excited to deliver, and will sell with ease.
Get deep clarity on (or, reconnect with) the traits of your dream client. You’re excited to work with this person, and interacting with them leaves you feeling energised.
Create your offer: an online course, program or services that you will be able to communicate clearly, deliver online, that provides a result or transformation your dream client will pay to achieve.
Communicate the value of your online program through powerful emotion-based sales copy that brings your dream clients flocking to your inbox when you share your offer on Facebook.
At the end of Phase 1, (realistically within your first 30-45 days) you will sell your new online program/services package; proving your concept and generating a rapid ROI before moving on to Phase 2.

"I've launched and sold my first ever online programme

I couldn't believe the ease of selling those places. It just totally flowed.

Joining the Mile-Deep Marketing Mastermind was a scary investment for me but so worth it. 

I couldn't recommend this highly enough. It has got me to a place that I could not have imagined for myself. 

And that is SO EXCITING!"


Viral Lead Magnets &
High-Conversion online Challenges 
Having generated your initial sales from your existing connections, this phase is where we'll be bringing more ideal clients into your audience: creating, planning, launching and delivering a Viral Lead Magnet and Facebook group challenge that convert into (additional) paying clients.

Strategize and create the right lead magnet and challenge for your business and market, to guarantee it converts into goodwill, trust, and profit.
Plan and build your lead magnet and challenge registration and delivery process - working on how people will sign up, creating your content, and developing your strategy for converting challenge participants into paying clients

Promoting and delivering your challenge to generate additional sales.

At the end of Phase 2, you will have built two reliable and repeatable assets to grow and nurture your audience through Facebook; bringing a consistent stream of your ideal clients into your business and creating 'mile-deep' connection with your community.

"£45,000 in 40 Days!" 

“In 45 days, we made £40,000 from implementing Veronica's online challenge strategy into our business”.

6 months later, that number has increased to £109k... and it is still bringing new sales!

Nick James with Grant Cardone
Authority Amplification 
This is where you’ll master Mile-Deep Facebook Marketing to amplify the results of your offer and lead magnets, so the assets you created in Phases 1 and 2 will continue to bring bigger and bigger results.

Raise your visibility and reputation through Facebook, bringing an ongoing stream of new ideal clients who resonate with you into your audience.

Increase your connection with your audience to build respect and trust, so they stop scrolling when they see your posts in their newsfeed.

Amplify the impact of your first challenge to consistently and predictably generate new email subscribers, challenge participants, potential client enquiries, and program sales from your daily Facebook marketing practice.

By the completion of Phase 3, you'll have a simple to follow daily practice that will consistently and reliably bring enquiries from your dream paying clients through Facebook - even without paying for Facebook ads or posting multiple times a day!

Mary Weaver Mastermind Testimonial Post
Suzanne Dibble

"4216 Digital Products Sold in 90 Days!" 

"Veronica managed the Facebook marketing and advertising for my GDPR Pack launch last year.

During the 90-day promo, I sold 4216 of my pack of GDPR legal templates and I could not have done it without her! 

If you have the opportunity to work with her, I highly recommend you do!"

And running through the core of our work together is:
PHASE #4: Alignment and 
Abundance Activation
Because even the greatest marketing, offer, and conversations won’t bring results when your energy, mindset, and self-belief are not on point.
Overcoming limiting beliefs that prevent you from being magnetic to your ideal clients. Which include things like money mindset challenges, imposter syndrome, and so on.
Creating a bespoke daily alignment and abundance ritual that ensures you have a practical way to tune into the energy, beliefs, and confidence aligned with the ‘peak performance’ version of yourself .
Tuning into your inner and universal guidance that gives you the ability to serve your clients at your highest level, and get paid well for the value you bring to the marketplace.
Choose How You Prefer to Learn and Implement 
the Mile-Deep Marketing Method™…   
12-Week 1:1 Private Mentoring Program [FAST-TRACK]
1:1 90-Day Strategy and Implementation Planning Session with me
As soon as possible, we’ll get together for your first session, where we’ll map out your YOUR fastest route to the cash.

You’ll leave your session with clarity on your unique genius or signature process that sets you apart from your peers online, and your plan of action for beta-launching your new online program and enrolling your initial wave of paying clients within 30 days - generating a rapid ROI.

Monthly Group Mile-Deep Marketing Multiplier Days 
Each month, we will meet on Zoom for a co-working "Business Development" day. 

These are NOT teaching days. They are for you to actively allocate a day each month to work ON your business with me by your side, to answer questions and review tasks as you go. 

In the morning, we'll focus on initiating...

If the content you post isn't creating impact and building trust, you'll generate few leads. So, we'll kick off our "Make it Happen" day together, individually creating a piece of high-impact content to post on Facebook, that will position you as their expert authority, and generate enquiries. 

In the afternoon, we'll focus on responding...

How you engage with posts in groups is as important as the groups you choose to interact in. So the afternoon we'll focus on ensuring you are showing up in the right places, in the right way to become interesting, intriguing and invested in - using your time on Facebook strategically, effectively and profitably.

Quarterly 1:1 Strategy and Accountability” calls with me
During these calls, you’ll receive my personalised, bespoke support and coaching.

Tailored 90-day plan so you save time and avoid overwhelm, working on ONLY what will take you towards your next goal, with specific steps to achieve rapid results.

Plus, you’ll be personally accountable to me, in the form of your 90-day plan, that will take you to your goal each quarter.

Email/Messenger Support from Me
You'll have access to daily support from me and your fellow Masterminders in the Mile-Deep Marketing Mastermind Facebook group. 

However, in addition, as a private Mile-Deep Marketing Incubator client, you also have the opportunity to receive my support privately.

So, any time you have questions, feel stuck, or want me to cast my eye over something privately, send me an email or Facebook message and I’ll be there for you as quickly as I can be.

Usually that’s within a couple of hours, but let’s say within 48 hours for those times when I can’t respond so quickly.

Done for You Lead and Sales Page Templates
Tech stress and overwhelm begone with these proven-to-convert landing pages, ready for you to customise and publish.

Plus, we’ll connect your pages to your CRM and install your Facebook pixel, so you’ll quickly be ready to launch your offer and lead magnet into the world, with none of the headache!

Access to my In-House Designer for Ad-Hoc Design Tasks
Want a new Facebook page cover, your Viral Lead Magnet, or your new program logo designed, get in touch with Lorie and she'll confirm availability/lead time and get your job booked in. 

Access to the Mile-Deep Marketing Mastermind
See below to discover what’s included in your mastermind access.

The benefit of the mastermind for you is that you don’t just have direct access to me for support and accountability. You’ll be joining the most supportive ‘family’ you could hope to meet - cheering you on at every step.

"Within a week, I had my best month in business for 4 years!"
Anneliese McKay
Instant access to the Mile-Deep Marketing Accelerator program
12 online masterclasses, 4 classes per phase, with each phase of the Mile-Deep Marketing Method™ covered in depth, step by step (including all the how-to).

... with me right by by your side as you follow a clearly-defined pathway to profit.

Instant access to the Mastermind exclusive “Rapid Launch a £99 Online Program and Sell from Alignment” module
My proven, step-by-step launch process to leverage your expertise into an online program, and generate rapid sales, from flow and ease.

Twice-monthly group virtual (Zoom) mastermind calls with hotseats
Hosted by me. I share what’s working in my business right now, what I’m learning from my mentors, and any new Facebook updates and features that impact you. 

Then I open up the call for (optional) live hotseats, where you’ll get my personal attention and laser coaching to answer your questions and overcome any marketing or business challenges you’re experiencing. 

You’ll also benefit from hearing my responses to your fellow masterminders’ hot seats which will likely generate ideas and inspiration for you.

Monthly group focus training/projects/challenges to expedite the growth of your business online
Powerful client testimonials that do the selling for you (see the videos on this page for examples!)

Crafting high-conversion content

Daily sales activities to fuel your income

Creating scroll-stopping images for your posts


Pastoral care from our “Mastermind Mum”, Lorie
You’ll meet Lorie in your onboarding call (within 10 days of joining), where she will walk you through how and where to find all your program content and access all your support channels.

Lorie is also available to support you behind the scenes, whenever you need her.
Weekly group accountability 
Stay on track with weekly check ins, including opportunity to celebrate your weekly wins, and be supported to move past fear and procrastination.
Weekly “Court Circular” - group posts and content 'round up' email
Weekly round up of valuable posts and new content added to the Mastermind Facebook group that you may have missed, including the ‘Queen’s Honours List” where we celebrate you for your weekly wins.
Access to the members only, Mile-Deep Marketing Mastermind group
The most highly-supportive, engaged intimate community of your fellow coaches and experts, my most favourite group in the whole of the internet, and often described by our members as like being part of a close family, the Mile-Deep Marketing Mastermind will be at the heart of your journey.

Myself, my team, and members are very active in the group, so we'll be there for you any time you have questions, want to brainstorm, or have a win to celebrate.


There are a lot of experts online that promise to support you, and then you get inside and realise that the promised 'support' doesn't even extend to the person you invested in answering questions in their Facebook group.

It happened to me too. I believed the expert who told me directly that 'we' will support you, yet when I get into their Facebook group and do a bit of digging around, I realise they haven't posted or commented in their group for over a year!

Boils my pee, that does! 

I understand you might be sceptical when you hear me promising to be there for you at every step. 

So, I figured that I'd take this opportunity to spell out exactly what support you receive when you join the Mile-Deep Marketing Mastermind...

I'm personally in the group at least three times a day, responding to EVERY question. The more questions you ask me, the better I can support you!

I'll brainstorm ideas with you, I'll critique your copy, I'll help you prioritise, and I'll challenge your thinking so you can unlock your next level of growth. 

Every Friday, we post an Accountability thread in the Facebook group so you can ask for additional support and share your wins for the week. 

We implemented this so you don't have to post (initiate) to ask for support, you can comment (respond) instead. 

Every Sunday, we send you an email with a round up of new content I've added to the Mastermind group, and links to valuable posts from other members in the group that you may have missed. 

That way, you don't have to try and keep track of what's going on in the group when you're busy. We'll bring the post links to you in one handy round up email.

Every other Monday at 1.30pm UK, we come together for a group Zoom call where you can choose to hotseat with me, and I'll answer your questions and laser coach you live on the call.

And/or you can stay in the background and watch/listen as I coach others, and learn from my responses.

Once a month, I host a live tech 'how-to tech' online workshop, to give you a practical demonstration and hands-on experience of using the tech tools required to run your online business. 

Topics like hosting and navigating group calls in Zoom and uploading your program content to a membership site are covered on these workshops. 

They're recorded so you will be able to access the recordings of previous workshops too.

And then, you also have Lorie available to support your pastoral needs behind the scenes, privately when you need someone who isn't me. :-)

When I say we are there for you, I really do mean it!
"QUADRUPLED sales of existing program PLUS 20 online program sales,  without ads!"
Jane Duncan Rogers
Your Comprehensive Learning Portal 
Instant access to the Mile-Deep Marketing Accelerator program
12 online masterclasses, 4 classes per phase, with each phase of the Mile-Deep Marketing Method™ covered in depth, step by step (including all the how-to).
MODULES 1 and 2:
You'll get super-clear on (or reconnect with) the traits of your DREAM client - the person who energises you to be around, so you can craft your marketing to be heard by them.

You'll deep-dive into the pain or problem they have that you want to help the solve, getting beneath their surface desires so your marketing connects with them, and they wonder if you are inside their head!

And, you'll define how you do your best work, creating (or re-aligning with) your most EXCITING ever offer - an online program or package of services that your dream clients will be eager to buy. 

And then... you'll turn it into a "MUST-HAVE!" no-brainer for your dream clients.

If you already sell a program or service to people you love working with, then don't worry. You won't have to start over. 

What you'll get from these modules is a stronger connection with both your dream client and what you offer - making your marketing and selling SO MUCH more aligned and ease-ier for you!
MODULES 3 and 4:
In these two modules, you'll discover my Painless Promo Copy Method for composing your compelling sales copy that will tantalise your dream clients with your new program or services. If you've ever struggled to write copy, you're going to LOVE how painlessly you've written such an incredible piece of promo that your audience will be drooling over!

Armed with your delicious sales copy, next you'll build a very basic sales and payment process so you're ready to sell your new offering and get paid. 

Don't worry though, you won't have to set up any complicated tech or sales funnels - unless you want to. 

And if even the mention of 'sales process' has brought you out in a sweat, we've got you covered with step-by-step how-to and support.

Now, you are ready to mini-launch your new online program, get paid, and begin enrolling your initial stream of delicious PAYING CLIENTS - with no need for paid ads!
MODULES 5 and 6:
To kick off phase 2, you'll be defining your customer journey - their route from pain to solution with you, as well as getting super-clear on who is in your audience.

With this new insight, you'll map out your new 'customer staircase': how you'll give your audience what they need from you to feel confident enough to buy...

When you come to promote your online challenge and paid offers, you'll want an engaged audience, hungry to hear from you.

So, you'll create and publish a freebie (lead magnet) that the MAJORITY of your ideal clients will CLAMOUR to get their hands on - and then they'll tell more of your ideal clients to grab it too!

MODULES 7 and 8:
In these two modules, you'll be planning, delivering, and converting your free online challenge - how you'll structure your content delivery to create a WOW Mile-Deep experience that nurtures your community...

... and the high-conversion process to follow so more of your participants want to enrol into your programs and services.

You'll get the step-by-step strategy to turn your challenge into an evergreen dream client attraction machine - where you do the work once and enjoy the rewards, over and over.

What you'll discover in this phase is the perfect way to rejuvenate a Facebook group that has become a ghost town too!  

You'll also be able to apply what we'll cover in these two modules to deliver your PAID online programs - with no need for membership sites or complex tech yet!

MODULES 9 and 10:
This week focuses on your long-term daily marketing and sales activities to fuel your business and income.

We'll start with your organic Facebook marketing and networking processes.

Next, we'll move onto Facebook Messenger (Bot) marketing - one of ONLY two areas in Facebook where you can achieve 100% visibility. There is currently ZERO algorithm in play so you can enjoy private, mile-deep conversations with your most-engaged audience.

And, I'll be drawing back the curtains to how I 'Stealth Network' in Facebook - the practice that has resulted in me getting to work with some of the most well-known experts in the UK, and speak on their stages...

... so you can enjoy the benefit of your significantly increased Facebook visibility to become omnipresent on Facebook, getting known, liked, trusted, respected, AND PAID by your dream clients, favourite influencers, and your peers.

MODULES 11 and 12:
And, in these final classes, our attention turns to Facebook advertising: pixels, audiences, and conversion optimisation - basically, how you can use Facebook advertising effectively to SUPPORT your organic Mile-Deeping, when you want to SCALE the reach of your 'Stadium' and 'Tunnel' marketing.

I'll take you under the hood of the Facebook advertising platform so that you will grow your engaged audience, enjoy more mile-deep connections, and generate more conversions - for less 'per result' ad spend.

"I Started Getting Results Almost Immediately!"
Anne Gould | Smartphone Visual Marketing
Vanessa o'Brien | Vee Vital
"Transformed My Business From Stuck to Success Within the First 90 Days!"
Choose How You Prefer to Be Supported as You Learn and Implement the Mile-Deep Marketing Method...
1:1 90-Day Strategy Planning 
Session with me


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Monthly "Mile-Deep Marketing Multiplier" Co-Working Days with Me


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Quarterly 1:1 Strategy and Accountability Calls with Me .


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Email and Messenger Support 


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Number of Months Access to the Mile-Deep Marketing Mastermind Facebook Group




Twice-Monthly Group Support and Accountability Calls with Hot Seats


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Monthly "Mile-Deep Multipliers" -  Online Expert Workshops to Skyrocket Your Growth Online


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Access to Phase ONE (Launch and Sell Your Online Program for Rapid ROI) of the Mile-Deep Marketing Accelerator 


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Access to Phase TWO (Digital Assets to Build a Highly-Engaged Facebook Audience) of the Mile-Deep Marketing Accelerator 


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Access to Phase THREE (Attract a Consistent Flow of Ideal Clients Enquiries from Facebook Without Paid Ads) of the Mile-Deep Marketing Accelerator 


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Access to New Programs Released During Your Membership at 
No Extra Charge


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£1,500 / $2,000 x3, Monthly
£3,500 / $4,500
£350 / $450 x12, Monthly
£3,500 / $4,500

Join the Mile-Deep Marketing Mastermind BEFORE 28th February ...

... Receive a BONUS 20-Minute "Offer Brainstorm" CALL WITH ME! 

You can get started on planning your new online program immediately, but I also want to make it super-easy for you to get results.

So, join before Friday 28th February and you and I will have a 20-minute hotseat call to brainstorm your new Signature Program that you can deliver online, and sell with ease.

You’ll also receive a step by step, proven launch plan  to generate rapid sales, including promo copy templates you can swipe and deploy to generate interest in your offer.  

... giving you the best possible opportunity to attract your dream paying clients into your online program over the next few weeks.

"13 Sales (So Far!) of my Brand-New Online Program That I, and My Clients Adore!"
My Mile-Deep Marketing Mentoring Programs are NOT for everyone. 

So, the first step is for you and I to meet for a (no-obligation) video call
 to explore whether we're a good fit to work together.

At the end of the call, if I'm confident you'll get results and we agree to proceed, you will choose your preferred option to learn and implement.  
Is this speaking to you? 
Apply for the 'Mile-Deep Marketing Method™ Mentoring Program'
eClick the button below to schedule your no-obligation call with me

"Created and Sold my New Program Within 3 Weeks!" - Jo Rees

"Using Veronica's process, I created an online program that enabled me to reach parents everywhere as opposed to just in my local area.

At the very beginning I couldn't get my head around how what I delivered face to face could possibly be delivered online. 

So, I had to take a bit of a leap of faith really and really trust Veronica's process. 

But the way it works, it's so structured, that even though I couldn't see what the end product was like, the structure that Veronica gave me enabled ideas to flow, and step by step, slowly but surely, build a program really, really quickly. 

From joining Mastermind to launching and selling my program with money in the bank, actually only took me three weeks!"

"Sold 10 Places in my New Program as Easy as Breathing" - Althea Finch

"I sold 10 places in my new program in 4 days, and it felt as easy as breathing.

I've got more concise with her help for copy. I'm not so good at the copy, but she helped me write copy of my offer, and that's been really valuable to me. She's really good at that. 

I feel like I know what I'm talking about, or what's the purpose of my post, or how to structure them. She gives you all the structure. 

And if you're not sure about anything, you just get into the group and say, "Is it like this or that?", and she helps you, guides you. So I feel my confidence, my business confidence, is growing. 

When you come to launch your program, everything's set out, which is fantastic. 

Left alone, my mind goes all over the place, but she gives you an A, B, C. 

What to do today, next day, next day. So that's been really, really, good. I love that, and it fits what I'm trying to do. 

I've enrolled 10 people in my group offer so far, and made more money in four days than I have made in an entire month before!" 

Cathy Simmons

"New Paying Clients Without a Sales Page!" - Cathy Simmons

This is all so strange (although I should have expected it!)
I went for Sunday lunch with friends yesterday, and one of them asked to enroll in my new program that I created with Veronica's process. Then she asked if there was room for one of her colleagues to join too!
When I got home, I'd had an email from a lady asking how she could work with me. I sent her the program summary and she joined too!
All of this and I still haven't put up a sales page!
I am loving this program Veronica!
"4x Return on Investment 
in 4 Months!"
Tiffany Crosara
"18 Sales from a Facebook Challenge Without Ads!"
Elaine Halligan
"Sold Highest-Priced Premium Offer and Made £1,800 from Brand-New Online Program!"
Claire Butler
Apply for the 'Mile-Deep Marketing Method™ Mentoring Program'
Click the button below to schedule your no-obligation call with me
 Apples to Oranges Ltd t/as Veronica Pullen 2019
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