How Small Business Owners Fill Their Email List With Ideal Clients Who Will Want to Buy From Them, So They No Longer Have to Rely on Declining Social Media Reach for Their Income!

Are you growing a following on social media but seeing other people getting their accounts shut down has got you worried about how you would continue to make an income if you lost access to the platform that brings you the most leads?

Is your email list growth stagnating because not enough people in your audience want your freebie, the people who do join your list are not your buyers, or because you don’t know how to attract new leads every day – or perhaps, all of the above?

Do you want a compelling, low-cost digital product you can sell to the people in your audience who are at an earlier stage in their buying journey, bringing you an extra revenue stream, plus the opportunity to nurture a relationship with your perfect-fit prospects for your premium offers.

"You should never build a house on rented land!"

I'm sure you've heard that term before.

In the online world, people say this to refer to the dangers of relying on social media as a place to communicate with your audience, and to generate leads and sales.

The algorithms are getting tighter every day, moderation requires you to be viligant as to what you say.

Reach of your posts is ever decreasing, in some spaces, down to virtually zero.

Social media accounts are being shut down or restricted regularly - as I write this, I heard of a huge group being closed down without notice.

Online marketing is an insecure space to build a business.

That's because it is a rented space that you have no jurisdiction over.

So, what is the answer...?

"Your email list is your business' second most valuable asset, after yourself!"

Your database is YOURS.

No matter what happens to your social media account access, you'll be able to pick up the conversation with your audience by email.

If you're now thinking, "But V, email is dead, people's inboxes are overwhelming and nobody reads emails any more".

Hear this...

'Your' people will open and read your emails; they will click and they will buy.

Through your emails, you'll nurture your network, build stronger relationships with your readers.

You'll be able to guide your readers to your other spaces (like WhatsApp), your website, and your sales pages.

Email builds 'intimacy'.

Intimacy builds loyalty.

Loyalty positions you as their trusted expert, their number one choice.

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When you think about starting and growing your list, consistently communicating with your subscribers, and reliably generating sales through email marketing, you might have questions, such as:

Where should I build my list, and how do I set it up?
What incentive should I offer people to sign up for my emails, that they will want to get into after they've downloaded it, as much as a cat peering through the window wants to get into a fishmongers?
Do I need a welcome sequence, how often should I send emails, and what would I say?

... and you wish you could find the answers.

That's where I come in...

I'm Veronica Pullen, and since 2010, I've been running my business online as a copywriter and marketing mentor, helping business owners attract their ideal paying clients from marketing organically on social media.

During this time, I have consistently observed that clients who create compelling digital products to grow their list and send emails to their subscribers generate significantly more sales than those who rely on social media alone.

Further to that, thousands of people have had access to their social media accounts withdrawn, specific activities restricted, or experienced permanent deletion of their content for no obvious or consistent reason.

I'm on a mission to support business owners like you to safeguard their ability to make sales online by reducing or removing their reliance on the unpredictable moods of the social media platforms and improving their results from email marketing with effortlessly created content.

That's why I have put together my online program, so your business grows with a compelling ideal buyer attraction asset and a strong connection content strategy, so you future-proof your online revenue, even if you are the next casualty of the moody platforms and the social media channel that bring you the most leads today doesn't want be friends with you anymore.

Veronica Pullen

Lists o' Leads Bootcamp

Self-study online program for small business owners who want to increase their revenue and future-proof their income, free from dependence on the unpredictability of social media algorithms and ever decreasing reach, with a magnetic client attracting digital product that gets their ideal clients excited to join their email list on the daily.

Not a fan of reading copy?

Hit play and hear me talk through what's on offer in AUDIO instead:

WHATS COVERED?

MODULE ONE

Your Audience

Design the ideal client you most enjoy working with, so you will attract the people you want to serve.
Understand the reasons people buy from you, so your new digital offering becomes the hero product in the story they'll tell to their friends itching to find out how they solved the issue that frustrates them too.
Mapping your offers, so your lead magnet flows seamlessly into your product suite, so subscribers become perfect-fit prospects for your paid offers.
Recognising the different groups of people in your audience, and their progress through their buyer journey, so your lead magnet becomes your crown jewel asset that brings you potential buyers from far and wide.

MODULE TWO

Your Digital Product

The litmus test for whether to offer a free or paid lead magnet, and identifying how each will serve your revenue goals in the long and short term.
Optimising their attention span with the content format most suited to your chosen audience, so you are bringing buyers closer from the day they hit the download button.
Determining the topic of your lead magnet so your new subscribers achieve a transformational win, while still hungry for more.
Making use of free tools to create a professional digital asset that you'll be proud to show off and they'll be thrilled to receive, so filling your list with new ideal client leads is fun.

MODULE THREE

Your Funnel

Discerning which CRM or Email Service Provider is the best fit for your needs and budget now and in the future.
Building the wire-frame of your email list and funnels, step by step, without getting stuck in tech overwhelm.
Creating your GDPR compliant opt-in form, ready to collect your new leads and send them their goodies on autopilot.
Email Segmentation 101 and why putting this in place from the start will improve your conversions, reduce unsubscribes and give your subscribers a 5* experience of you.
The simple social media "seed post" that will start gathering your queue of eager subscribers while you are getting set up.

MODULE FOUR

Your Marketing

Hosting your subscriber content for secure filing and easy automated access.
Designing your opt-in page and writing your sizzling 'sales' copy they won't be able to resist.
Setting up your 'set-it-and-forget-it' welcome email autoresponder sequence that will give your new subscribers a flavour of your personality and expertise, deliver your content instantly, and bring a flow of buyers flocking, on autopilot, 24/7/365.
Crafting content that sizzles your new digital offering and sends your audience hot-footing to your sign up page and adding 100+ ideal client subscribers to your list in the first 7 days.
The 24 mostly set-and-forget evergreen list builder strategies that bring new ideal clients into your world on the daily, with very little effort.

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PLUS... THREE BONUSES

BONUS #1

Fill-in-the-Blanks Lead Magnet Marketing Copy (Worth £199)

Effortlessly add your first 100 leads to your list with this bonus 7 days of swipe copy and graphics ideas, all ready for you to tantalise your ideal clients with your new offer!

(Private clients pay £1500 to have me write this sequence for them and I sell the fill-in-the-blank swipes for £199.

You're getting them for free, when you join the Lists of Leads Bootcamp today!)

BONUS #2

7-Day Welcome Email Sequence Strategy Notes (Worth £99)

The magic doesn't end for them when they download your lead magnet.

With this guided 7-day welcome email sequence, you'll give your new subscribers a wow welcome and elegantly lead them towards your upsell offers.

BONUS #3

Sizzling Storyselling on Social Course (Worth £47)

Create standout social media and email content that engages your readers, nurtures your network, and motivates more of your followers to take the action you ask for - e.g. join your email list or buy your offer.

Make use of your instant access to Sizzling Storyselling and your investment in the Bootcamp could pay for itself before we even begin!