Are you a coach, trainer, consultant, therapist, healer, speaker, product maker, accommodation provider, or small business owner?
How YOU Can Write Sales and Marketing Copy That Oozes With Your Personality, and Builds Influence, and Authority, So Your Eager to Buy Prospective Clients Flock to You Online ...
... WITHOUT having to become (or hire!) an expert copywriter! 
  •  Do you want to sell more of your programs, packages, sessions, products and/or services online?
  • Are you frustrated at the amount of time you spend staring at your screen waiting for the right words to come when it’s time to compose a marketing post, send that important email or write copy for your latest offer?
  • Have you experienced that sinking feeling when your Facebook posts and promo copy didn’t bring the anticipated flood of leads and sales that you hoped for?
You are NOT alone!

Many business owners are in an "it's complicated" relationship with writing sales copy for themselves!
Often, just thinking the words, "sales copy" can be enough for your creative flow to walk out of the door, leaving you staring at that blinking cursor, not knowing where to even start!   

Learning to write sales copy to "pro-level" is a l-o-n-g, difficult process and certainly not for the faint hearted. After all, it's a highly specialised skill. That's why the top flight of writers can command such high fees.

But, you don't want to be a professional level copywriter anyway.

What you want is to know how to write promo copy for YOUR business so you connect with your audience emotionally in YOUR voice, and YOUR words bring more enquiries, subscribers, and paying clients flocking to you from your online marketing.

Perhaps you’ve thought about outsourcing your sales copywriting in the past and been put off by the time it would take to get your project out into the world, or you don't know who you can trust to capture your unique voice AND bring you results.

The thing is ... when you ask any business owner what they need more of, the two most popular responses to the question are LEADS and SALES. 
There is a direct correlation between the quality of your promo copy, 
and the volume of leads and sales you can expect to attract!
Veronica Pullen
VERONICA PULLEN

That's where I come in.

I'm Veronica Pullen. In 2010, I began my online business journey as a copywriter, getting paid to ghostwrite social media content and promo copy for various UK experts.

In 2014, I transitioned away from writing copy to teaching and mentoring coaches, service-providers and small business owners to write and refine their own compelling copy - generating hundreds of thousands of pounds in sales for my own business and for my clients.

In November 2020, I was hired to review and refine sales page copy for a private client, including writing in a section of emotion-based sales copy. The page quadrupled previous results and brought in £100k+ sales over a few days!

And more recently, I was brought in as Katya Varbanova's "Copy Genius" (her words!), refining and editing posts and emails for her launch - resulting in 2 of those emails achieving double the sales when compared to previous launches.

And now, I'd like to help YOU take the guesswork out of writing words that sell YOUR products and services ...

... so you enjoy the results of turning your first-class promo copy into an endless stream of enquiries and sales from your ideal PAYING clients!
When I work with clients to help them plan, promote and sell their aligned online programs and services, the biggest area of transformation comes from improving the way they write their sales copy to promote their new offer.

That's because I have identified a way for my clients to craft compelling promo copy that CLEARLY communicates the value of their offers, without all the struggle and confusion they've experienced previously. 

I've taught hundreds of business owners how to write compelling copy to promote their programs, services and products.

The impact has been incredible... people crafting engaging, first-class copy that their audience really connected with - receiving more enquiries and making more sales, with none of the difficulties they'd experienced trying to write copy in the past...

People who had, for a long time, found it difficult to attract paying clients online, who are now receiving a consistent flow... 

... all from learning how to craft promo copy that sells - with ease!

Are You Ready to QUIT ...

  • Wasting your precious time writing copy that your audience scroll past, feeling guilty about the amount of time and money you have splurged on composing (and advertising) poorly written promo posts, with nothing to show for it?
  • Losing sales opportunities and leaving the very people who are in need of your help right now 'in pain', not knowing you can help them, because your copy isn't hitting the spot? 
  • Worrying that your income won't increase and you'll never achieve the success you know in your heart you are capable of, and maybe even having to wave goodbye to your business dreams to go back to working full-time for someone else again?

and ENJOY THE RESULTS from ...

... more of your online audience taking action and buying from your posts and emails, when you know how to craft captivating copy that clearly communicates the value of what you offer and how it serves their wants and needs, so your readers feel connected with your message and MOTIVATED to act.

Imagine if you had access to a very simple, step-by-step process to create persuasive ‘non pushy’, emotion based sales copy that will attract an endless stream of enquiries, email subscribers, and paying clients - with EASE?
The Introvert Online Copywriting Academy

INTRODUCING ...

THE 

COPYWRITING ACADEMY

Online Mentorship Program

INSTANT ACCESS!

In just FOUR DAYS, participants reported results, like ...

  • B&B owner who generated £1,800 in new sales.
  • Wellness Coach who sold £1, 500 of a new program.
  • Marketing Mentor who sold a £697 program within a few hours of putting their first post on Facebook.

And, many more. See below for a few more screenshots.

AND NOW ... IT COULD BE YOUR TURN!

When You Join The 
Copywriting Academy Program ... 

... You Will Get Access to Four Modules of Copywriting Classes Where You Will Discover How to:

MODULE ONE:

WRITE WORDS THAT MATCH THE REASONS PEOPLE BUY, SO YOU MAKE SALES WITHOUT HAVING TO TRY!

  • The 8 hard-wired instincts human beings are ALL programmed to desire so your promo copy  successfully reveals how your offer will fulfill that need, tantalising their tastebuds and motivating them to buy.
  • Clearly communicate context of how the outcome/benefits your offer promises relate to their SPECIFIC hard-wired needs, so you create a deeper layer of trust and intimacy with your community, their reluctance and scepticism melts away, and they feel secure in their decision to trust you.
  • Convey how the solutions your products, services and programs deliver serve your prospects' core AND the 9 learnt needs that drive our day-to-day thoughts and decisions, so your copy aligns with their internal chatter and they'll be EXCITED to buy from someone who gets them so well!

INSTANT ACCESS

MODULE TWO:

LEADS & SALES GENERATING POSTS THAT KEEP YOUR AUDIENCE ENGROSSED!

  • Get clarity on WHO you want your posts to connect with, so you can be confident that your message will stand out in the newsfeed and be HEARD by the people you CHOOSE to attract.
  • Demonstrate empathy, understanding and compassion for your audience's pain, so you build respect, trust, and authority and become their natural first choice when they are ready to buy.
  • Write engaging and impactful posts with my simple-to-follow 5-step framework, so your content holds your reader's attention, and they feel motivated to take the action you ask for. (To buy or message you, etc.)

INSTANT ACCESS

MODULE THREE:

INJECT HIGH-OCTANE FUEL INTO YOUR MARKETING, SO YOUR WORDS HAVE A MAGNETIC ZING!

  • Banish writers’ block, stand out from the crowd, and create an irresistible bond with your audience, so your engagement and reach go off the charts, and new ideal clients gravitate towards you.
  • Unleash your content writing superpower that gifts you the ability to create memorable posts and emails in minutes, so you dazzle your readers and draw them towards you with your authentic voice online.
  • Avoid the #1 editing mistake that turns magnetic copy into a dead brick, so your energy commands attention, and you become the person your audience trust enough to recommend to their friends and family.

MODULE FOUR 

4-DAY PROMO THAT CONVERTS INTO CASH, SO YOU WILL MAKE SALES IN A FLASH!

  • Put together an abundant (NOT discounted!) ‘easy yes’ offer you are excited to sell, that your ideal clients will be eager to buy... then you'll promote your offer online with an attention-grabbing 4-day mini sales promo sequence, so you put your new first-class copy skills to work and generate a tasty positive ROI on your investment in the program.
  • The three success strategies that will increase your results from every online promo, to reveal a queue of eager prospects currently hiding in plain sight - generate additional sales with virtually no extra effort.
  • The full catalogue of marketing posts/emails that across 4-days, deliver what your prospects need to know to feel confident enough to buy, and build (or cement!) their anticipation and excitement to say yes to your offer, so you attract more leads and sales online, through this 4-day 'flash promo campaign' and beyond.

INSTANT ACCESS

PLUS ... 3 ADDITIONAL BONUSES

BONUS #1:
WATCH OVER MY SHOULDER AS I REVIEW & REFINE COPY

Watch over my shoulder as I refine and rewrite a Sizzle and Sell Sales post, and daily posts from the 4-day marketing campaign.

You will derive enormous benefit from hearing my reasoning for why I am editing the words I tweak, learning how I refine and choose alternative wordings, and from seeing the before and after of chosen copy.

You'll gain a whole new understanding of how to write your own sizzling sales copy that converts into leads and sales online.

INSTANT ACCESS INSIDE MODULE 4

BONUS #2:
COPYWRITING FRAMEWORKS, CHECKLISTS, WORKBOOKS, & PROMPTS

53 weekly expert authority and interactive post prompts so you never have to stare at a blank screen again.

Personal Prospect Needs Guide: fillable workbook to complete, a handy resource you’ll refer to every time you want to write words that do your selling for you.

And, the swipe-and-deploy “High-Impact Posts Framework” to slot your online content into, so writing posts becomes ease-ier and you won’t miss out a vital part of your story.

INSTANT ACCESS

BONUS #3:
PRIVATE PODCAST FEED OF ALL ACADEMY CLASSES AND Q&As

Access to a PRIVATE podcast feed with the replays of all Copywriting Academy classes so you listen back, when and where you want to - including the option to download all episodes locally so you can listen offline.

INSTANT ACCESS

FULLY SUPPORTED ...

Daily access to support inside a private Facebook group, exclusively for The Copywriting Academy program members ...

- where you’ll have me and your peers on hand to critique and suggest tweaks to your copy, 

as well as to answer your questions, brainstorm and cheer you on.

Apply What You'll Learn Inside The Copywriting Academy Program to Write Copy for Your...
  • Social media posts: communicate your message and offers in words that ooze personality, build authority, and inspire action.
  • Emails: for selling your programs, products, services, packages, and/or sessions to people who subscribe to your list.
  • Every day conversations - apply what you learn about how to effectively communicate value to any situation; whether you are speaking with a prospect, pitching a podcast host to interview you, or asking a friend for a favour. 

JOIN THE COPYWRITING ACADEMY NOW ...

Here's What People Said About  
The Copywriting Academy Program ...
Copywriting Academy Feedback Nicola Macdonald
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Copywriting Academy Feedback Karen Williams
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Hazel Jarrett Copywriting Academy Feedback
Naomi Johnson Copywriting Academy Feedback

Join The Copywriting Academy Program 

£499

6x Monthly Instalments of £47

or ...

£247

(save £35)

YOU COULD BE GENERATING SALES IN JUST A FEW HOURS FROM NOW!

Join The Copywriting Academy Program 

£499

6x Monthly Instalments of £47

or ...

£247 

(save £35)

FULL PRICE: £499

Kath Routledge

YOUR QUESTIONS, ANSWERED ...

What do I get access to today when I join The Copywriting Academy?
When you join The Copywriting Academy, you’ll get instant access to the full Copywriting Academy program, plus the private Facebook group, and myself and your peers supporting you as you implement your new copy skills.

Do I need to have an offer ready to sell?
No. If you're not ready to start your business yet, what you’ll learn will also apply to non-sales content you write (even a simple request like, ‘follow my pagehas to be ‘sold’ to your reader!)

Alternatively, you might choose to apply your new skills to promote a program or service that you'll be paid affiliate commission for sales you generate.

Plus, you’ll be able to revisit the classes and apply the copywriting strategies when you launch your business in the future.
Can I pay in instalments?
Yes. You can pay £47 today, and £47 in 30, 60, 90, 120, and 150 days from today.

Or, you can choose to pay £247 today and save £35.
Who is The Copywriting Academy for?
The Copywriting Academy is for coaches, trainers, service-providers, and small business owners who want to write copy that sizzles out of the screen and generates more leads and sales of their own products, services, and programs through social media, without having to hire (or become!) a Pro Copywriter.
Will I get any feedback on my copy?
YES! Myself and my team are already in our private Copywriting Academy Facebook group.

I’ll be encouraging you to share your copy in the group so we can help you refine your words through the eyes of your buyers, before you post it publicly.

While The Copywriting Academy is not a 1:1 program, you will be offered opportunities to submit your copy to me to be reviewed and refined in a video tutorial that will be shared with Academy members.


 How long can I access The Copywriting Academy?
You'll have forever access to The Copywriting Academy program content.

JOIN THE COPYWRITING ACADEMY NOW!

6 instalments of £47/month
or...
£247 (save £35)

FULL PRICE: £499

Apples to Oranges Ltd t/as Veronica Pullen. All Rights Reserved.